Watch Duty Hits #1 on Apple App Store as Wildfires Rage in California

Gizmodo spoke with the creator of the app that provides vital alerts about evacuations.
Lolita Steuber · 4 months ago · 2 minutes read


Watch Duty: A Tech Hero Amidst the Fires

The Urgent Need for Fire Safety

As wildfires ravage California, Watch Duty has emerged as a lifeline for millions, providing real-time alerts and critical information in a time of crisis.

The Birth of Watch Duty

John Mills, the founder of Watch Duty, was inspired by his own harrowing experiences with wildfires. Determined to create a solution, he assembled a team of experts who harnessed technology to empower communities.

"I realized that information is power during disasters," Mills said.

A Non-Profit with Vision

Watch Duty is a non-profit organization dedicated to providing vital information for free. Mills emphasizes the importance of accessibility, believing that everyone deserves protection in times of peril.

"We're not interested in making a profit from saving lives," he said.

The Power of Community

Watch Duty's success lies in its collaborative effort. With 15 full-time staff and dozens of volunteers, the team operates round-the-clock, providing updates and support to users in 22 states.

Expansion and Innovation

Watch Duty's mission extends beyond wildfire detection. The organization is expanding to cover other natural disasters, empowering communities with comprehensive emergency preparedness.

"If people have to migrate, that's the business we want to be in," Mills said.

A Commitment to Transparency

Watch Duty's finances are open to public scrutiny, demonstrating its commitment to ethical and responsible operations. The organization's annual report provides a detailed breakdown of its revenue and expenses.

A Hero for the Masses

Watch Duty has become an invaluable tool for those facing wildfires. With each alert, the app offers comfort, peace of mind, and a sense of community in the face of adversity.