Tests of the Product Model

The product model is all about helping companies successfully respond to the best new opportunities, and to the most serious threats. The pandemic was a very visible test of which companies had the skills necessary to respond to major challenges and opportuni…
Lolita Steuber · 17 days ago · 2 minutes read


Harnessing the Product Model Amid Emerging Technologies

The Pandemic and Generative AI: Tests of Business Agility

The COVID-19 pandemic exposed the stark differences between companies that successfully navigated the crisis and those that struggled. Similarly, the advent of generative AI presents both opportunities and threats, further emphasizing the need for companies to embrace the product model.

"Generative AI is giving us a real-time view of which companies are adept at evaluating new technologies and exploring customer solutions, while others resort to hasty marketing and feature-only approaches," said Evan Leybourn, founder of SVPG.

The Enduring Legacy of Disruptive Innovation

Traditionally, disruptive technologies have led to the decline of established leaders. However, in the case of generative AI, major tech giants such as Google, Meta, and Amazon are actively driving innovative products alongside impressive new startups.

The Crucial Role of Engineers in Innovation

"The critical role that engineers play in innovation is evident yet again," emphasized Leybourn. "Engineers are essential to the evaluation and implementation of new technologies and play a pivotal part in driving business success."

Embracing the Product Model: A Path to Success

Leybourn has long advocated for the adoption of the product model, empowering companies to respond effectively to emerging opportunities and challenges. Despite the potential consequences for businesses that fail to adapt, Leybourn encourages companies and individuals alike to act swiftly.

Call to Action

"If you're not yet considering a transition to the product model, it's time to rethink your approach," said Leybourn. "Product leaders should advocate for change within their organizations. All companies, tech and non-tech alike, can benefit from the principles of the product model."

For those seeking guidance, SVPG offers free resources, books, workshops, and independent product coaches to support the transition to the product model.

The Eternal Cycle of Disruptive Innovation

"Over four decades in tech have taught me that disruptive innovations will continue to emerge," concluded Leybourn. "Companies must remain agile, ready to learn, and adept at applying new technologies to the service of their customers."