Inside Bhutan’s Plan to Boost Its Economy With ‘Mindful Capitalism’

The $100 billion Gelephu Mindfulness City (GMC) is set to remake capitalism and attract businesses with its focus on green technology and ecological harmony.
Lolita Steuber · 10 days ago · 3 minutes read


The Bhutanese Journey: From Tradition to a Modern Mindfulness City

Economic Challenges and Gross National Happiness

Bhutan, known for its idyllic landscapes and focus on gross national happiness (GNH), has been combating challenges such as youth unemployment and a declining birth rate. In response, the government has reduced tourist levies, introduced national service, and encouraged innovation.

The Vision of Gelephu Mindfulness City

In December 2023, Bhutan unveiled plans for the establishment of Gelephu Mindfulness City (GMC), a $100 billion special administrative region aimed at promoting "mindful capitalism" by balancing economic growth with ecological harmony and spiritual contentment.

The GMC's Unique Design and Features

Designed by renowned architects, the GMC will comprise low-rise buildings connected by inhabitable timber bridges, each featuring essential amenities such as a university, hospital, and cultural center. The city will prioritize sustainability with electric vehicles, plastic-free initiatives, and a green power system.

"Mindful capitalism": A New Economic Paradigm

"Happiness and well-being of people must be the purpose of capitalism," says Bhutanese Prime Minister Tshering Tobgay. The GMC represents a bold attempt to reshape capitalism and address contemporary global concerns.

Bhutan's Historical and Cultural Context

Bhutan, a country deeply steeped in tradition, has long resisted outside influence. Its unique culture, marked by Buddhist principles and animism, has shaped its approach to development, with a focus on environmental conservation and spirituality.

India's Influence and Bhutan's Balancing Act

India maintains significant influence over Bhutan, providing both economic aid and security guarantees. The GMC, located on Bhutan's southern border with India, is seen as both an opportunity and a potential geopolitical challenge.

Ambitious Yet Uncertain Progress

While the vision for the GMC is grand, progress has been slow, with construction and development yet to make significant gains. However, the project serves as a symbol of hope for Bhutanese youth, inspiring them to consider opportunities within their own country.

Bhutanese Entrepreneurship and Global Connectivity

Entrepreneurs like Dhechen Chodron have emerged in Bhutan, leveraging traditional materials and contemporary designs to create sustainable and profitable businesses. The GMC aims to foster such entrepreneurship and establish global connections.

The Challenges and Concerns

The introduction of capitalism to Bhutan raises potential concerns, including the erosion of traditional values, increased pollution, and the risk of environmental damage. Finding a balance between economic growth and sustainability will be crucial.

A Global Experiment in Conscious Capitalism

The Gelephu Mindfulness City project holds global significance as an experiment in reshaping capitalism for the modern era. The outcome of this ambitious vision remains to be seen, but it has the potential to inspire and influence other countries facing similar challenges.